UK ophthalmology specialist with depleted resources following initial launch during COVID-19 outbreak

Tags

Ophthalmology
AMD
Medtech
Product relaunch
NewCo
Europe

Overview

UK medtech specialising in ophthalmology engaged Treehill.

The medtech had an ophthalmology asset with the ability to ameliorate the impact from damage caused by Age-related Macular Degeneration (AMD) through a new and innovative solution.

Situation and Challenges

  • The product had been previously launched
  • This launch was at the time of the outbreak of Covid-19
  • As a result, the launch was unsuccessful
  • This led to the depletion of the owner’s financial resources

Treehill Solution

Create a NewCo centred around this asset and recruit a hand-selected new and experienced management team.

Significantly improve the understanding of the clinical value of the product, optimizing sales approach and in-market uptake.

Reposition the company investment case towards clinical relevance and commercial impact.

Drive data generation to broaden the areas of use, and optimise patient selection as well as practitioner targeting.

Conclusion and Outcome

As a direct result of Treehill’s involvement, the product is today commercially available in markets around the globe improving vision in patients with AMD.

Create a NewCo centred around this asset and recruit a hand-selected new and experienced management team.

Significantly improve the understanding of the clinical value of the product, optimizing sales approach and in-market uptake.

Significantly improve the understanding of the clinical value of the product, optimizing sales approach and in-market uptake.

Significantly improve the understanding of the clinical value of the product, optimizing sales approach and in-market uptake.

Treehill Partners managed to:

Create a NewCo centred around this asset and recruit a hand-selected new and experienced management team.

Significantly improve the understanding of the clinical value of the product, optimizing sales approach and in-market uptake.

Reposition the company investment case towards clinical relevance and commercial impact.

Drive data generation to broaden the areas of use, and optimise patient selection as well as practitioner targeting.